mondo.rs
Mondo.rs was launched in September 2004 as a portal for mobile phone users, before becoming a web portal in December 2005. On the site, users can read news, sports and entertainment stories, and a special section of the site "Mondo TV" contains short news segments.
According to data from the Media Register of the Serbian Business Registry Agency, since February 2019, the official owner of the Mondo.rs portal is Igor Žeželj, through the company Mondo Inc.
Until February 2019, the ownership structure of Mondo.rs was not transparent and no information about it could be found in the Media Register. However, there were several indications that the portal was owned by Telekom Srbija AD, in which the Republic of Serbia has a majority of shares.
The Mondo.rs portal was established by the Telekom company in 2004. The then editor-in-chief of the Mondo portal, Predrag Vujić, confirmed in an interview with BIRN in October 2018 that Telekom Srbija was the owner of the portal. Subsequently, on the Register of National Internet Domains of Serbia (RNIDS), Telekom Srbija was listed as the owner of the mondo.rs domain. Moreover, on the company's website, in the 'Our websites' section, Mondo was listed as a Telekom Srbija site, while on the other hand, there was no ownership information in the portal's imprint.
All that changed in February 2019, when Igor Žeželj's company, Mondo Inc, officially became the owner of the portal. Since then, Mondo Inc. has been listed as the owner in all official registers.
Contrary to the facts, which indicated that the state, through Telekom, was the owner of Mondo, the public believed that the informal owner was Igor Žeželj, even before the company Mondo Inc. was officially registered in the Commercial Register as the owner of the portal. All of Žeželj's companies were located in Obilićev Venac in Belgrade, where the Mondo portal's editorial office was also located. Both shared a common workspace and also used the same phone number, which was visible on their websites.
In December 2022, the Mondo portal became a partner of the Euroaktiv network for Serbia. Euroaktiv is a portal that covers European Union politics and its leading daily newsletter, The Capitals, brings together news from across Europe. A special editorial office Euroaktiv Srbija was created within the Mondo portal, which started its work in January 2023.
In the period from the beginning of April to the end of June 2020, the Press Council analysed online media and found that the Mondo portal violated the Code of Ethics of Journalists of Serbia 56 times.
Audience Share
7.01%
Ownership Type
Private
Geographic Coverage
International
Content Type
Free
Media Companies / Groups
Mondo Inc
Ownership Structure
Mondo is published by Mondo Inc, whose owner is Igor Žeželj. According to the data of the Agency for Business Registers, the owner of the company Mondo Inc is the company Wireless Media. Wireless Media is owned by Mobil Media, whose 100% owner is Igor Žeželj.
Individual Owner
General Information
Founding Year
2004
Affiliated Interests Founder
The Mondo.rs portal was established by Serbia’s state-owned telecommunications operator Telekom Srbija in 2004.
Until February 2019, the ownership structure of Mondo.rs was not transparent and no information about it could be found in the media register of the Agency for Business Registers. However, there were several indications that the portal was owned by Telekom Srbija. The then editor-in-chief of the Mondo portal, Predrag Vujić, confirmed in an interview with BIRN in October 2018 that Telekom Srbija was the owner of the portal. Subsequently, on the Register of National Internet Domains of Serbia (RNIDS), Telekom Srbija was listed as the owner of the mondo.rs domain. Moreover, on the company's website, in the 'Our websites' section, Mondo was listed as a Telekom Srbija site, while on the other hand, there was no ownership information in the portal's imprint.
Affiliated Interests Ceo
An economist by profession. She is a director in several companies whose ultimate owner is Igor Žeželj. In May 2023, she was appointed to the Board of Directors of the Belgrade Bus Station (Beogradska autobuska stanica).
Was born in 1973 in Belgrade. He has been in the digital media business for over 15 years. He has been the owner and CEO of Wireless Media since June 2004 and the Chairman of the Board of Directors of IAB Serbia since December 2017. Interactive Advertising Bureau Serbia (IAB), part of the global IAB network, is an association actively supporting the growth and development of the Serbian digital and interactive marketing market.
Žeželj owns several companies operating in the market of digital marketing, telecommunications, and IT support. He was the head of Red Star Basketball Club and the general manager of Red Star Football Club.
Žeželj led student protests in 1996/1997, after which he founded the organization "Student Political Club" (Studentski politički klub) with Čedomir Jovanović, Čedomir Antić, Vladimir Dobrosavljević, and Aleksandar Ćirić.
By purchasing Adria Media Group in 2019, Igor Žeželj acquired its four subsidiaries - Adria Media Magazine, Adria Media Zagreb, Adria Media Invest, and Admatic Media. Since February 2019, Žeželj was the owner of the internet portal Mondo.rs through several companies, of which he is the ultimate owner. Mondo.com is owned by Mondo Inc. (100%). The owner of Mondo Inc. is Wireless Media (100%), a company that has repeatedly won state tenders as a partner of Telekom Srbija. The owner of Wireless Media is Mobil Media (100%), whose 100% owner is Igor Žeželj.
Affiliated Interests Editor-In-Chief
Before being appointed editor-in-chief of Mondo, Zimonjić Jelisavac worked as a journalist for the same media outlet.
Contact
Financial Information
Revenue (in Mill. $)
Missing data
Operating Profit (in Mill. $)
Missing data
Advertising (in % of total funding)
Missing data
Market Share
Missing data
Further Information
Headlines
Meta Data
Missing data on market share and advertising revenue. Financial data is available only for the company that publishes the media, but not for the media itself. Official data on ownership are publicly available on the website of the Business Registers Agency.
