Blic.rs
Blic Online was launched in 1999 and redesigned in 2007. The editorial policy of the portal follows the editorial line of the print edition of daily Blic. It is the most visited information portal in the country and is ranked first by numerous web analytics tracking services (Aleksa, SimilarWeb and Gemius).It is characterised by extensive media production, tabloid style and clickbait journalism. According to BIRN's database "Publicly on Public Calls", in 2020, the company Ringier Serbia received half a million dinars (approximately 4,500 USD) for one project from the city of Novi Sad in a public call for state monies.
Audience Share
20.81%
Ownership Type
Private
Geographic Coverage
International
Content Type
Free
Media Companies / Groups
Ringier Serbia
Ownership Structure
Blic online is owned by Ringier Serbia, which has been 100% owned by Ringier Central and Eastern Europe AG, a Swiss media group operating in Central and Eastern Europe, Asia and Africa, since 2022. The majority owners of this company are brother and sister Michael Ringier and Evelyn Lingg-Ringier. They sold 25% of the stake to the insurance company Die Mobiliar in 2020. Mark Walder, the company's director, also holds a smaller stake.
Individual Owner
Group / Individual Owner
Die Mobiliar
Founded in 1826, Die Mobiliar is one of the leading Swiss insurance companies that provides operating, building, liability, vehicle, life and term, accident and health, transportation and travel insurance, as well as, comprehensive insurance and pension products, services, and consulting services. According to its 2022 annual report, it had 6226 employees.
Mark Walder
Marc Walder was a professional tennis player and actively competed in ATP tournaments between 1984 and 1991. Following shoulder injury, he entered journalism in 1992, writing for the sports section of Swiss daily newspaper Blick, published by Ringier. Few years later, he became the editor-in-chief of Ringier’s weekly magazine Schweizer Illustrierte. After he graduated from the Advanced Executive Management Program at Harvard Business School in Boston in 2008, Walder started rising through Ringier's ranks and was appointed Chairman of the Group Executive Board of Ringier AG in April 2012. In 2018, he became managing partner at Ringier as he acquired a 10% stake at the company.
He also serves as a board member of numerous tech companies, such as sportradar, sports technology company and SMG Swiss Marketplace Group. Waldwer was awarded the honorary "Digital Economy Ambassador" prize for his commitment to the Swiss economy and the ICT sector in 2019.
General Information
Founding Year
1999
Affiliated Interests Founder
Prior to entering the media sector, was a spokesman in the government of Austrian Prime Minister Bruno Krajski. Together with Lupšić, he founded the daily Blic in 1996, and three years later, the portal was launched. Before arriving in Serbia, they tried establishing newspapers in Prague and Bratislava. Lupšić and Klebel left Blic in 2001 when the company was taken over by the German company Bertelsmann and later by the international company Ringier AG. After the founding of Blic, Klebel and Lupšić entered television production.
owned Kosava TV, where he worked with Kelbel. Kelbel then took over two television stations in Germany: Berlin and Munich. Later, he added TV U1TV (today, Schweiz 5) from Switzerland to the TV empire, and in 2008, he founded a television in the Principality of Liechtenstein, where he was the head of the programme until his death. Peter Kelbel died in 2018 in Vienna at the age of 67.
Affiliated Interests Ceo
has been with the company since 2004, when she started as brand manager of the daily newspaper Blic. From 2005 to 2008, she was involved in the expansion of the company's portfolio as Director of Marketing and Development and Director of Daily Editions. In July 2008, Drakulić-Petrović was appointed CEO of Ringier Serbia, a position she still holds today.
Drakulic Petrovic's name regularly appears on lists of the most powerful women in Serbia. She is an integral part of the traditional list of the "100 most powerful women in Serbia" published by the Blic daily around the New Year. In recent years, she has been ranked 15th on the list.
When Ringier opened what it claimed to be the most modern printing plant in the Balkans in 2013, the guest of honour at the opening was the then First Deputy Prime Minister of Serbia, Aleksandar Vucic, who inaugurated the printing plant together with Drakulic Petrovic. Subsequently, in 2014, after the May floods in Obrenovac, Vucic and Drakulic Petrovic joined forces to help the affected citizens. Aleksandar Vucic, the President of Serbia, is a regular guest at Blic's birthday parties.
In August 2023, Drakulić Petrović became the owner of the weekly NIN, which was previously owned by the Ringier company. She now owns 99 per cent of the shares in the weekly, while the rest belongs to the founders and honorary owners.
Affiliated Interests Editor-In-Chief
Started working in Blic as a journalist in 1998. He was editor of the daily newspaper 24 Sata, editor-in-chief of all Internet editions in the company and editor-in-chief of Blic weekly. Stjepanović became deputy editor-in-chief of the integrated editorial office of Blic in October 2010 and editor-in-chief of the Blic portal in 2016.
Contact
Kosovska 10
Stari grad, Belgrade
E-mail: redakcija@blic.rs, redakcija_blic@ringier.rs
W: www.blic.rs
T: +381 11 333 4 555
Financial Information
Revenue (in Mill. $)
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Operating Profit (in Mill. $)
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Advertising (in % of total funding)
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Market Share
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Further Information
Headlines
Meta Data
Missing data on market share and advertising revenue. Financial data is available only for the company that publishes the media, but not for the media itself. Official data on ownership are publicly available on the website of the Business Registers Agency.
