danas.rs
According to the data from the Media Register, official web database of the Serbian Business Registers Agency, the danas.rs portal was registered as a separate media in September 2016. However, the danas.rs portal was founded and put into operation much earlier - according to the DomainTools service, the danas.rs site was founded in September 2008. No information is available about the site danas.co.yu, but pages from that domain from 2003 can be found with a customised search.
Portal Danas is a media that respects the code of journalists and whose editorial policy can be assessed as independent. It is recognizable by its critical attitude towards the government, and it is characterised by the greater space it gives to the opposition and critics of the regime. United Group took over the publisher Danas, the Dan Graf company, in 2021, after which there were some changes in the content - the titles became more clickbait style, and the texts became shorter and more superficial. Portal Danas, like other media within the United Group, is under constant attacks and pressure from the authorities. The pressure and attacks existed before the change of ownership.
Audience Share
5.13%
Ownership Type
Private
Geographic Coverage
International
Content Type
Free
Media Companies / Groups
United Group
Ownership Structure
The publisher of the daily newspaper Danas is Dan Graf, owned by United Media in Luxembourg. The owner of this company is Slovenia Broadband from Luxembourg, which is further owned by United Group from the Netherlands. United Group is owned by a number of Dutch companies: the direct owner is Adria Midco, owned by Adria Topco, which is further owned by Summer BidCo. The owner of this company is Summer MidCo, and the owner of this company is Summer Parent from Luxembourg.
Three companies have a stake in this company: 55.37% Luxembourg Summer Invest, 28.20% Gerrard Enterprises from the Isle of Man and 8.05% Gerrard MIP from the Cayman Islands. Dragan Solak has a 99% share in the Isle of Man company and a significant share in the Cayman Islands company.
The majority owner with a 78.65% stake in the company Summer Invest BC European Capital X LP Fund from the British island of Guernsey. No person has a 10% or more stake in the BC European Capital X Fund.
According to the APR, Dragan Šolak is listed as the beneficial owner of United Media Digital with 35.89% ownership.
Individual Owner
General Information
Founding Year
2003
Affiliated Interests Founder
These are: Božidar Andrejić, Nikola Burzan, Radivoj Cvetićanin, Branislav Čanak, Ludwik Wincenty Gadomski, Zdravko Huber, Milovan Jauković, Raško Kovačević, Radomir Ličina, Gordana Logar, Predrag Mitić, Dušan Mitrović, Saša Nikašinović, Vesna Ninković, Rade Radovanović, Grujica Spasović, Ivan Torov and Šime Vučković.
Dušan Mitrović, one of the founders of the website, was the largest single owner of the publisher of the Dan Graf company with a share of 26.7%, until his death in October 2020.
Affiliated Interests Ceo
Has been the director of Dan Graf since March 2021. She came to this position after the company was bought by United Media from Luxembourg.
After the death of Dušan Mitrovic, the biggest shareholder owner of the company Dan Graf and a longtime director, Mitić was also co-owner of the company. Bojan and Anđelka Mitrović and Mitić divided Mitrović's share in the company into three equal parts, and all had an 8.89% share from December 2020 to March 2021.
Mitić is the owner or co-owner of four companies in Serbia: BJN, since August 2022; BJN Commodities, since September 2022 and Pan Intertrade since 2016, and the company BJN doo has 1.58% ownership in the company Zimpa AD.
The company BJN is engaged in the import and sale of textiles, as well as cosmetic products, and BJN Commodities is engaged in the trade of electricity. The director of these two companies is Bojan Mitić, who was also the owner before Aleksandra Mitić.
Affiliated Interests Editor-In-Chief
Has been the director of Dan Graf since March 2021. She came to this position after the company was bought by United Media from Luxembourg.
After the death of Dušan Mitrovic, the biggest shareholder of the company Dan Graf and a longtime director, Mitić was also co-owner of the company. Bojan and Anđelka Mitrović and Mitić divided Mitrović's share in the company into three equal parts, and all had an 8.89% share from December 2020 to March 2021.
Mitić is the owner or co-owner of four companies in Serbia: BJN, since August 2022; BJN Commodities, since September 2022 and Pan Intertrade since 2016, and the company BJN doo has 1.58% ownership in the company Zimpa AD.
The company BJN is engaged in the import and sale of textiles, as well as cosmetic products, and BJN Commodities is engaged in the trade of electricity. The director of these two companies is Bojan Mitić, who was also the owner before Aleksandra Mitić. During 2015, Bojan Mitić was among those arrested on suspicion that "in 2009 and 2010, in co-execution with the President of the Executive Board of the Development Bank of Vojvodina and the Director of Corporate Banking of the bank, in order to illegally obtain material gain for the companies they manage, they approved the illegal payment of loans", and that thus the Development Bank of Vojvodina and the budget of Serbia were damaged by more than EUR 18 million.
Affiliated Interests other important people
Worked for the media operating within Ringier – Blic, 24 sata and Noizz - as a journalist and editor from 2009 to 2016, when he joined the Executive Group marketing agency. A year later, he became an editor at the Danas portal.
Contact
Financial Information
Revenue (in Mill. $)
Missing data
Operating Profit (in Mill. $)
Missing data
Advertising (in % of total funding)
Missing data
Market Share
Missing data
Further Information
Meta Data
Missing data on market share and advertising revenue. Financial data is available only for the company that publishes the media, but not for the media itself. Official data on ownership are publicly available on the website of the Business Registers Agency.
