Informer
The daily newspaper Informer was founded by Dragan J. Vučićević, the owner, at the beginning of 2012. It is a pro-government tabloid, and the cheapest newspaper with 40 dinars (0.33 euros) per copy. The Informer became popular quickly, primarily because of its sensational tabloid content.
According to the Journalists' Association, the Informer is considered one of the most unprofessional media, with the highest number of violations of the Code of Ethics for Journalists. It is generally acknowledged among the academic community that these newspapers are not only close to the ruling Serbian Progressive Party (SNS) but also that they often serve as a means of attacking opponents and critics of the Party, as well as those whose work is not in favour of the authorities - politicians, independent media, journalists, a group of civil society and activists.
In the report on compliance with the Code of Ethics for Journalists in daily newspapers from October 1, 2022, to January 31, 2023, the Press Council claimed Code violation in 512 articles published in the Informer. After the publication of an interview with a serial rapist in September 2022, citizens protested for several days in front of the Informer editorial office. The protest participants demanded the removal of the controversial interview from the portal, and the political organisation Ne davimo Beograd announced that they would request a ban on the Informer.
Through the company Insajder Tim doo and its daughter company Info IT Media, the Informer received 28.9 million dinars from various local governments in Belgrade and Vojvodina from 2019 to 2022 in 27 media tenders for content co-financing. According to the public data available in the database of BIRN Srbija, the Informer was awarded RSD 10.6 million in 2019, RSD 6.8 million in 2020, RSD 5.5 million in 2021, and RSD 6 million in 2022 in media tenders through those two companies. Most of this money was awarded by the City of Belgrade - almost 23 million dinars. In addition to Belgrade, Novi Sad gave money to the Informer (1.4 million dinars), Pančevo (one million dinars), and Vršac, Inđija, and Stara Pazova (half a million dinars each).
Audience Share
10.27%
Ownership Type
Private
Geographic Coverage
National
Content Type
Paid content: 40 RSD per copy (2023)
Media Companies / Groups
Insajder Tim
Ownership Structure
Dragan Vučićević is the majority owner of Insajder Tim (99%) and the editor-in-chief of all media publications, and one percent of the ownership belongs to Damir Dragić, the CEO of the company.
Individual Owner
Group / Individual Owner
Damir Dragic
Best known for his role as the CEO of the Informer. In October 2012, Serbian media reported that a Molotov cocktail was thrown into the yard of Dragić's house, and he said that it was a threat aimed at intimidating the Informer. In December 2015, the former CEO of the Kurir, Aleksandar Kornic, accused Vučićević and Dragić of blackmail, violating the right to freedom of speech, and inciting abuse of trust. Kornic claimed that the two tried to force him to testify falsely against the owner of the Kurir daily.
General Information
Founding Year
2012
Affiliated Interests Founder
According to the official, publicly available biographies, Dragan Vučićević worked for the Politika, Blic, Glas javnosti, and Demokratija. After 2000, he was one of the founders of the daily newspapers Nacional, Kurir, and Press. All newspapers in the founding of which Vučićević participated can be categorized as tabloids. The Nacional was founded in 2001. However, its publication was temporarily banned during the state of emergency declared in March 2003 after the assassination of then Prime Minister Zoran Đinđić. The paper was then shut down.
Vučićević then founded the Kurir with a group of journalists, leaving it at the end of 2005 after a dispute with the owners. Then he founded the daily newspaper Press, which was shut down in November 2012 after the statement of Serbian businessman Miroslav Mišković that he was retiring from this newspaper.
Dragan Vučićević left the Press in December 2011 and founded Insajder Tim doo on March 9, 2012, the company that owns the Informer. He was the CEO of this company for only 20 days, and then Damir Dragić was officially appointed as the new CEO. Vučićević is listed in the Business Registers Agency as one of the other legal representatives of the company.
In addition to being the owner and editor-in-chief of the Informer, Vučićević is known for being the presenter of Teška reč on TV Pink. Since 2023, when the company Insajder Tim entered the cable television project, Dragan Vučićević has been the editor-in-chief of all the Informer publications, and a separate editor-in-chief has been appointed for the print publication of the Informer. The elaboration of this television, published on social networks by Jelena Jerinić, an MP from the Green-Left Club (Zeleno-levi klub), shows that it will broadcast collegiums and daily news from the daily newspaper Informer, and a program dedicated to "the new patriotism in the current moment" called "Serbia in the first place," and that the morning program does not have an "excessive form or stiffness." After 11 p.m., programs such as "slapping championship" and poker shows and "a late-night program during which a ubiquitous journalist and editor talk to himself" will be broadcast.
Affiliated Interests Ceo
Is best known for his role as the CEO of the Informer. In October 2012, Serbian media reported that a Molotov cocktail was thrown into the yard of Dragić's house, and he said that it was a threat aimed at intimidating the Informer. In December 2015, the former CEO of the Kurir, Aleksandar Kornic, accused Vučićević and Dragić of blackmail, violating the right to freedom of speech, and inciting abuse of trust. Kornic claimed that the two tried to force him to testify falsely against the owner of the Kurir daily.
Since 2022, Dragić has been a minority co-owner of the Insajder Tim company, with an ownership share of one percent.
Affiliated Interests Editor-In-Chief
According to the official, publicly available biographies, Dragan Vučićević worked for the Politika, Blic, Glas javnosti, and Demokratija. After 2000, he was one of the founders of the daily newspapers Nacional, Kurir, and Press. All newspapers in the founding of which Vučićević participated can be categorized as tabloids. The Nacional was founded in 2001. However, its publication was temporarily banned during the state of emergency declared in March 2003 after the assassination of then Prime Minister Zoran Đinđić. The paper was then shut down.
Vučićević then founded the Kurir with a group of journalists, leaving it at the end of 2005 after a dispute with the owners. Then he founded the daily newspaper Press, which was shut down in November 2012 after the statement of Serbian businessman Miroslav Mišković that he was retiring from this newspaper.
Dragan Vučićević left the Press in December 2011 and founded Insajder Tim doo on March 9, 2012, the company that owns the Informer. He was the CEO of this company for only 20 days, and then Damir Dragić was officially appointed as the new CEO. Vučićević is listed in the Business Registers Agency as one of the other legal representatives of the company.
In addition to being the owner and editor-in-chief of the Informer, Vučićević is known for being the presenter of Teška reč on TV Pink. Since 2023, when the company Insajder Tim entered the cable television project, Dragan Vučićević has been the editor-in-chief of all the Informer publications, and a separate editor-in-chief has been appointed for the print publication of the Informer. The elaboration of this television, published on social networks by Jelena Jerinić, an MP from the Green-Left Club (Zeleno-levi klub), shows that it will broadcast collegiums and daily news from the daily newspaper Informer, and a program dedicated to "the new patriotism in the current moment" called "Serbia in the first place," and that the morning program does not have an "excessive form or stiffness." After 11 p.m., programs such as "slapping championship" and poker shows and "a late-night program during which a ubiquitous journalist and editor talk to himself" will be broadcast.
Affiliated Interests other important people
Milovan Stanić worked as a sports journalist in the newsrooms of several Belgrade newspapers (Press, Ekipa). He has been with the Informer since its inception and was the editor of the sports section. In early 2023, he was appointed editor-in-chief of the print publication of the Informer.
Contact
Financial Information
Revenue (in Mill. $)
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Operating Profit (in Mill. $)
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Advertising (in % of total funding)
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Market Share
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Further Information
Meta Data
Missing data on printed and sold circulation, market share and advertising revenue. Financial data is available only for the company that publishes the media, but not for the media itself.
