NAXI
Naxi Radio was founded in 1991, and in 2006 it obtained a licence to broadcast in the Belgrade area. Its content is mainly based on pop and rock music, with one minute of news every hour.
In 2015, Naxi established a radio network called Naxi Nacional, which allows the company to broadcast programmes in more than thirty cities across Serbia. In 2012, they also launched a network of 33 digital radio stations called Naxi Digital. These stations base their programming on music of different genres.
Audience Share
3.3%
Ownership Type
Private
Geographic Coverage
Regional
Content Type
Free content
Media Companies / Groups
Naxi
Ownership Structure
60% of the shares of Naxi d.o.o. is owned by Goran Kovačević Maja Rakovic owns 40% of the shares.
Individual Owner
General Information
Founding Year
1991
Affiliated Interests Founder
Founder of Naxi Radio. Rakovic worked in public administration in the 1990s and later founded Radio Naxi. She is a representative of the Association of Radio Stations of Serbia (RAB Serbia). Members of this association are often members of commissions that decide on the allocation of money to the media from local budgets. In 2017, Rakovic was elected as a member of the Ministry of Culture's working body to develop a media strategy. Although the representatives of the biggest journalist associations withdrew from this body shortly after its establishment, Rakovic and other members remained in it and continued to work on the strategy. The developed strategy never came into force because it was stopped after consultations between President Aleksandar Vučić and Prime Minister Ana Brnabić. A new working group was then set up with the mediation of OSCE representatives, this time with representatives of the biggest associations. Maja Rakovic was also a member of this group, and she was a member of the working group for the development of the media strategy of the Republic of Serbia until 2023.
Rakovic told Wannabe magazine that she is proud of the 20 years of the radio station's existence and that she is always trying to introduce new things into the radio programme.
Affiliated Interests Ceo
the CEO of Naxi Radio, owns the majority share of Naxi doo, the broadcaster of Naxi Radio.
Affiliated Interests Editor-In-Chief
worked in public administration in the 1990s and later founded Radio Naxi. She is a representative of the Association of Radio Stations of Serbia (RAB Serbia). Members of this association are often members of commissions that decide on the allocation of money to the media from local budgets. In 2017, Rakovic was elected as a member of the Ministry of Culture's working body to develop a media strategy. Although the representatives of the largest journalist associations withdrew from this body shortly after its establishment, Rakovic and other members remained in it and continued to work on the strategy. The developed strategy never came into force because it was stopped after consultations between President Aleksandar Vučić and Prime Minister Ana Brnabić. A new working group was then set up with the mediation of OSCE representatives, this time with representatives of the largest associations. Maja Rakovic was also a member of this group, and she is a member of the working group for the development of the media strategy of the Republic of Serbia until 2023.
Rakovic told Wannabe magazine that she is proud of the 20 years of the radio station's existence and that she is always trying to introduce new things into the radio programme.
Affiliated Interests other important people
The chief executive officer of Naxi Radio and Maja Rakovic’s son.
Contact
Financial Information
Revenue (in Mill. $)
Missing data
Operating Profit (in Mill. $)
Missing data
Advertising (in % of total funding)
Missing data
Market Share
Missing data
Further Information
Meta Data
Missing data on market share and advertising revenue. Financial data is available only for the company that publishes the media, but not for the media itself.
