Pink 3
Pink 3 is a cable channel with no national frequency. Launched in 2014, the channel was aimed to broadcast news programme 24/7 from three studios - Belgrade (Serbia), Sarajevo (Bosnia and Herzegovina) and Podgorica (Montenegro). This goal, however, has never been achieved and Pink 3 is instead airing the news programme from Pink TV intercepted with some other TV shows. This has not prevented it to make it to the list of top 10 most watched TV channels with news programme in the country. According to Nielsen survey covering 2018, Pink 3 TV came in 10th with 0.38% audience share. Ksenija Vucic, former wife of the Serbian president Aleksandar Vucic, has a TV show on Pink 3 called Pravac (Direction in English). Pink 3 is part of Pink Media Group, which includes most popular commercial TV station Pink.
Audience Share
0.38%
Ownership Type
Private
Geographic Coverage
National
Content Type
Paid
Media Companies / Groups
Pink Media Group
Ownership Structure
Zeljko Mitrovic owns Pink International which owns 100% of Pink 3 TV.
Voting Rights
Missing Data
Individual Owner
General Information
Founding Year
2014
Founder
Zeljko Mitrovic
Affiliated Interests Founder
Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.
Ceo
Zeljko Mitrovic
Affiliated Interests Ceo
Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.
Editor-In-Chief
Zeljko Mitrovic
Affiliated Interests Editor-In-Chief
Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.
Other Important People
Milica Mitrovic
Affiliated Interests other important people
Milica Mitrovic, Pink TV programme director and Vice President of Pink International and Zeljko’s wife, has been on different high positions in Pink TV ever since its founding.
Contact
Financial Information
Revenue (in Mill. $)
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Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
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Market Share
Missing Data
Further Information
Meta Data
Financial reports provided in the Serbian Business Registers Agency are for Pink International as a whole and are not available for Pink 3 separately. They cover 2017, as those for 2018 have yet to be published.
