Pink radio

Radio Pink, founded in 1993 by media mogul Željko Mitrović, was one of the first commercial private radio stations in the former Yugoslavia. At the time of its establishment, this radio developed a new kind of populist programming, playing turbo folk and promoting nationalist ideals. It has maintained such a programme scheme to this day. Radio Pink received a national frequency in 2006. With a daily audience share of 1.82%, Pink is among the top 10 most popular radio stations in the country.

Key facts

Audience Share

1.82%

Ownership Type

Private

Geographic Coverage

National

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Pink Media Group

Ownership

Ownership Structure

Željko Mitrović is the owner of 100% of shares in Pink Media Group, which broadcasts Radio Pink.

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

1993

Affiliated Interests Founder

Željko Mitrović

started his career in the 1990s in a media environment that was strictly controlled by Slobodan Milošević and Mirjana Marković, the ruling spouses. Mitrović was a member of Mirjana Marković's party, Jugoslovenska levica (JUL), and a federal representative of this party. He has been in JUL since 1996, and at this party, he was the head of the marketing department. He was expelled from the party in 2002.
Using his close ties with the ruling elite, Mitrović launched the Pink radio station in 1993, then obtained the national frequency for broadcasting Pink television in 1994. Just four years later, PINK became the leading commercial television station in the country.
Mitrović always maintains good relations with each new ruling structure.
Since 2012, Pink TV has published several videos and reports broadcast in central news programs targeting members of the opposition and public figures who criticise the regime of Aleksandar Vučić. One of those videos was of Oliver Ivanović, the opposition leader of Serbs from the north of Kosovo, who was killed just a few weeks after the video was broadcast on Pink TV.
Thanks to his close relations with state officials, Mitrović's business has been constantly expanding over the years in various areas and beyond the borders of Serbia. Today, Pink Media Group's businesses include: film production, radio and television broadcasting, satellite television production, music production, as well as airline services. Mitrović also had a stake (80.5%) in a chewing gum company called MGUM Technology.
The media mogul was also at the centre of a scandal in 2013, when his son, driving a BMW at an inappropriate speed, hit and killed a girl named Andrea Bojanić at a pedestrian crossing, and then fled the scene of the accident. Mitrović's son was sentenced to 12 months of house arrest and a one-year ban on driving a motor vehicle. He received a single sentence for both crimes: serious crime against public traffic safety and failure to offer assistance to a person injured in a traffic accident.

Affiliated Interests Ceo

Željko Mitrović

started his career in the 1990s in a media environment that was strictly controlled by Slobodan Milošević and Mirjana Marković, the ruling spouses. Mitrović was a member of Mirjana Marković's party, Jugoslovenska levica (JUL), and a federal representative of this party. He has been in JUL since 1996, and at this party, he was the head of the marketing department. He was expelled from the party in 2002.
Using his close ties with the ruling elite, Mitrović launched the Pink radio station in 1993, then obtained the national frequency for broadcasting Pink television in 1994. Just four years later, PINK became the leading commercial television station in the country.
Mitrović always maintains good relations with each new ruling structure.
Since 2012, Pink TV has published several videos and reports broadcast in central news programs targeting members of the opposition and public figures who criticise the regime of Aleksandar Vučić. One of those videos was of Oliver Ivanović, the opposition leader of Serbs from the north of Kosovo, who was killed just a few weeks after the video was broadcast on Pink TV.
Thanks to his close relations with state officials, Mitrović's business has been constantly expanding over the years in various areas and beyond the borders of Serbia. Today, Pink Media Group's businesses include: film production, radio and television broadcasting, satellite television production, music production, as well as airline services. Mitrović also had a stake (80.5%) in a chewing gum company called MGUM Technology.
The media mogul was also at the centre of a scandal in 2013, when his son, driving a BMW at an inappropriate speed, hit and killed a girl named Andrea Bojanić at a pedestrian crossing, and then fled the scene of the accident. Mitrović's son was sentenced to 12 months of house arrest and a one-year ban on driving a motor vehicle. He received a single sentence for both crimes: serious crime against public traffic safety and failure to offer assistance to a person injured in a traffic accident.

Affiliated Interests Editor-In-Chief

Željko Mitrović

the editor-in-chief of Pink radio. He started his career in the 1990s in a media environment that was strictly controlled by Slobodan Milošević and Mirjana Marković, the ruling spouses. Mitrović was a member of Mirjana Marković's party, Jugoslovenska levica (JUL), and a federal representative of this party. He has been in JUL since 1996, and at this party, he was the head of the marketing department. He was expelled from the party in 2002.
Using his close ties with the ruling elite, Mitrović launched the Pink radio station in 1993, then obtained the national frequency for broadcasting Pink television in 1994. Just four years later, PINK became the leading commercial television station in the country.
Mitrović always maintains good relations with each new ruling structure.
Since 2012, Pink TV has published several videos and reports broadcast in central news programs targeting members of the opposition and public figures who criticise the regime of Aleksandar Vučić. One of those videos was of Oliver Ivanović, the opposition leader of Serbs from the north of Kosovo, who was killed just a few weeks after the video was broadcast on Pink TV.
Thanks to his close relations with state officials, Mitrović's business has been constantly expanding over the years in various areas and beyond the borders of Serbia. Today, Pink Media Group's businesses include: film production, radio and television broadcasting, satellite television production, music production, as well as airline services. Mitrović also had a stake (80.5%) in a chewing gum company called MGUM Technology.
The media mogul was also at the centre of a scandal in 2013, when his son, driving a BMW at an inappropriate speed, hit and killed a girl named Andrea Bojanić at a pedestrian crossing, and then fled the scene of the accident. Mitrović's son was sentenced to 12 months of house arrest and a one-year ban on driving a motor vehicle. He received a single sentence for both crimes: serious crime against public traffic safety and failure to offer assistance to a person injured in a traffic accident.

Contact

Neznanog junaka 1

11000 Belgrade, Serbia

T: +381 11 3063 527

W: www.pink.rs

Financial Information

Revenue (in Mill. $)

Missing data

Operating Profit (in Mill. $)

Missing data

Advertising (in % of total funding)

Missing data

Market Share

Missing data

Further Information

Meta Data

Pink Media Group, the broadcaster of Radio Pink, also broadcasts TV Vesti, TV Pink and is the publisher of the portal of the same name, so it is not possible to examine the financial status of individual media operating under this company.

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    Funded by European Union
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