Pink radio
Founded in 1993 by media mogul Zeljko Mitrovic, Radio Pink is one of the first commercial radio stations in former Yugoslavia. It pioneered a new kind of populist programming, playing “turbo-folk” music and promoting nationalist ideals. Warriors and singers rubbed shoulders on its prime-time slots. It remained the programme scheme to date. According to Ipsos, the station is 10th most popular in the country with 1.8% audience share.
Pink radio secured the national frequency in 2006. The station is owned by Zeljko Mitrovic (100 per cent).
Audience Share
1.8%
Ownership Type
Private
Geographic Coverage
National
Content Type
Free content
Media Companies / Groups
Pink Media Group
Ownership Structure
Zeljko Mitrovic owns Pink International which owns 100 per cent of Pink Radio.
Voting Rights
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Individual Owner
General Information
Founding Year
1993
Founder
Zeljko Mitrovic
Affiliated Interests Founder
Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.
Ceo
Zeljko Mitrovic
Affiliated Interests Ceo
Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.
Editor-In-Chief
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Affiliated Interests Editor-In-Chief
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Other Important People
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Contact
Financial Information
Revenue (in Mill. $)
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Operating Profit (in Mill. $)
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Advertising (in % of total funding)
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Market Share
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Further Information
Meta Data
Financial reports given in the Serbian Business Register are for Pink International as a whole and are not available for Pink radio separately. They cover 2017, as those for 2018 have yet to be published.
