srbijadanas.com
Srbija danas is a pro-government portal founded in 2014 by Aleksandra Martinović. A few months after its establishment, this portal signed a contract with the City of Belgrade. In the process of privatisation in 2015, the company Srbija danas, which is the publisher of the portal, bought Apolo television from Novi Sad. It remains unclear how the purchase was financed, given that the company's profit in 2014 was less than 3,000 euros, while the television was sold for 174,950 euros.
The content of the portal is mainly based on entertainment and clickbait headlines, but the site also serves to promote the government and attacks those who criticise it.
Data from the BIRN database "Public on Public Calls" show that the company Serbia today received 9.25 million dinars (approximately 84,500 USD) from various local governments in Belgrade and Vojvodina in 21 media open calls for co-financing content from 2019 to 2022. The city of Pančevo awarded the most money - 2.5 million dinars (or 22,000 USD), and the city of Belgrade and the municipality of Sokobanja gave it one million dinars each (or 9,145 USD). In the same period, Novosadska TV, which is owned by Srbija danas, received more than 111 million dinars (approximately 1 million USD), of which 27 million dinars (approximately 247,000 USD) were awarded by the City of Novi Sad, at ministry and local self-government media calls.
Audience Share
5.72%
Ownership Type
Private
Geographic Coverage
International
Content Type
Free
Media Companies / Groups
Srbija Danas
Ownership Structure
The owner of Srbija danas, the publisher of the sd.rs portal, is Goran Lalić, who officially owns 100% of the company.
Individual Owner
General Information
Founding Year
2014
Affiliated Interests Founder
Was not known in media circles until she founded the Srbijadanas.com portal in 2014, which later changed its name to sd.rs. Since 2022, she has been the manager of the Multimedia Directorate at the state-owned company Telekom Srbija. In the same year, she transferred 100% of the ownership in the company Srbija danas, which is the publisher of the sd.rs portal, to Goran Lalić, the former editor-in-chief of the sd.rs portal. Lalić has been the director of this company since then. Martinović was one of the owners of Prointer IT solutions and services, a company associated with the ruling Serbian Progressive Party. She is also a representative of the "Drug nije meta" association, which promotes the safety of children and the fight against peer violence.
The daily Blic included her in its annual list of the most powerful women in Serbia in 2022.
The company Srbija danas is the owner of Novosadska TV (formerly TV Apolo), which it bought in 2015, and through that company also the majority owner of the company Dnevnik Vojvodina Press, which is the publisher of the Novi Sad daily newspaper Dnevnik.
Affiliated Interests Ceo
As the owner of Srbija danas was registered in the Agency for Business Registers in 2022, instead of the previous owner Aleksandra Martinović, who was appointed as the director of the Multimedia Directorate in the state company Telekom Srbija in the same year. He works as an associate professor and acting dean of the Faculty of Geoeconomy at John Naisbitt University (formerly Megatrend). He is also the founder of the private Faculty of Social Sciences, to which the Public Company Jugoimport-SDPR leased the premises, under circumstances that have not been fully clarified. He was the editor-in-chief of the sd.rs portal from its foundation in 2014 until 2022, when he was appointed director. Also, Lalić is the owner of the company Obrazovanje FDN and the PR of the agency Reach Media. He is also a representative of the Association of Belgrade Journalists, registered in 2016 at the Agency for Business Activities. The activities of this association were not prominent in the public.
Affiliated Interests Editor-In-Chief
Has been a journalist for the sd.rs portal since 2016. Since 2017, he has been assistant editor-in-chief, and in 2022 he was appointed editor-in-chief. Before that, he worked as a journalist for local media.
Contact
Bulevar Mihajla Pupina 165e
Novi Beograd, Belgrade
E-mail: redakcija@srbijadanas.com
W: www.sd.rs
T: +381 11 222 48 59
Financial Information
Revenue (in Mill. $)
Missing data
Operating Profit (in Mill. $)
Missing data
Advertising (in % of total funding)
Missing data
Market Share
Missing data
Further Information
Meta Data
Missing data on market share and advertising revenue. Financial data is available only for the company that publishes the media, but not for the media itself. It is questionable whether Goran Lalić became the formal or real owner of Srbija danas when he was registered as the owner of the company in the Agency for Business Registers in 2022. The change in the ownership structure occurred after the previous owner and founder of the company, Aleksandra Martinović, was appointed director of the Multimedia Directorate at the state-owned company Telekom Srbija.
