TV Nova S
TV Nova S was launched in March 2019. Previously, it had been on the same channel since 2017, when United Media broadcast TV TOP, which did not have a news programme.
Nova S broadcasts popular political programmes such as Impression of the Week, Evenings with Ivan Ivanovic, as well as some popular commercial domestic series.
In 2020, Zoran Kesić moved to Nova S with the political satire TV show “24 Minutes”, and a special Newsmax Adria television was launched, which initially had only one show, which was broadcast on TV Nova S - Overview of the Day. This news programme was presented and edited by Jelena Obućina and Goran Dimitrijević. The name of this prime time news programme was changed to Dnevnik (Diary). It broadcasts news, entertainment and serial programmes.
The publisher of this television is United Media from Luxembourg, and since it is not registered in the domestic media register, there are no documents showing through which company TV Nova S operates. It is only indirectly - from the report of the Regulatory Body for Electronic Media - that it is known that this television station operates in Serbia through the company United Media Production. When applying for the fifth national frequency, the company Nova S televizija was established, which is owned by the company United Media from Luxembourg, but this company, established in May 2022, does not have any employees.
As the television does not have its own website, there is no information about the imprint, i.e. the editor-in-chief. The employees claim that the editor of the news programme does not really exist and that it is in fact a "confederation of programmes" in which each editor edits his or her own programme.
Audience Share
1.67%
Ownership Type
Private
Geographic Coverage
National
Content Type
Free Content
Media Companies / Groups
United Group
Ownership Structure
Nova S Television operates through United Media Production, a company owned by United Media of Luxembourg. This company is owned by Slovenia Broadband from Luxembourg, which in turn is owned by United Group from the Netherlands. United Group is owned by a number of Dutch companies: the direct owner is Adria Midco, which is owned by Adria Topco, which is owned by Summer BidCo. The owner of this company is Summer MidCo and the owner of this company is Summer Parent from Luxembourg.
Three companies are involved in this company: 55.37% Luxembourg Summer Invest, 28.20% Gerrard Enterprises from the Isle of Man and 8.05% Gerrard MIP from the Cayman Islands. Dragan Solak has a 99% interest in the Isle of Man company and a significant interest in the Cayman Islands company.
The majority shareholder with a 78.65% stake in the company is Summer Invest BC European Capital X LP Fund from the British island of Guernsey. No person holds a stake of 10% or more in BC European Capital X Fund.
According to the APR, the beneficial owner of United Media Digital is Dragan Šolak with 35.89% of the shares.
Voting Rights
Missing Data
Individual Owner
General Information
Founding Year
2019
Affiliated Interests Founder
A company registered in Luxembourg and established in 2006 by United Media registered in Cyprus. Since 2014, the CEO of United Media in Luxembourg has been Aleksandra Subotić. She is also a member of the Board of Directors of this company. In this position, she has been responsible for the implementation of the Group's strategies and objectives since 2013. Previously, she held the position of General Manager of the company for the development of satellite and cable networks in Serbia, which has been one of the Group's key strategic partners since 2002.
United Group was created in 2007 through the merger of SBB and Telemach from Slovenia and Bosnia and Herzegovina. According to APR, SBB was established in September 2000. The group's website states that the founder of the group and president of the company's advisory board is Dragan Šolak. In 2013, a senior advisor to the board of directors of the SBB-Telemach group was a former US ambassador to Serbia, Cameron Munter. The following year, the majority owner of the United Group became KKR, the world's leading investment fund based in New York with a capital of 131.1 billion USD, which invested in the group together with the European Bank for Reconstruction and Development (EBRD).
After this investment, the group continued to expand, acquiring Grand Production in Serbia (a production company of turbo folk music), the telecommunications operator Telemach Montenegro in 2014, the third largest mobile operator in Slovenia Tusmobil in April 2015, as well as five smaller cable operators in BiH and the majority share of the cable television operator in Bosnia and Herzegovina BHB Cable TV in July 2015. Its cable TV channel N1, a subsidiary of CNN in the Balkans, began broadcasting in Serbia in October 2014.
In March 2019, KKR sold its majority stake in United Group to a leading international investment firm, BC Partners. It was announced at the time that the former majority owner, KKR, as well as the management team of United Group would "retain a significant minority stake", but it is not known how much stake remained in the ownership of KKR and the management team at the time, as well as the stake of Dragan Šolak. Data filed with the Serbian Electronic Media Regulatory Agency show a complex ownership structure of the group. United Group is owned by a number of Dutch companies: the direct owner is Adria Midco, which is owned by Adria Topco, which in turn is owned by Summer BidCo. The owner of this company is Summer MidCo and the owner of this company is Summer Parent from Luxembourg.
Three companies hold shares in this company: 55.37% Luxembourg Summer Invest, 28.20% Gerrard Enterprises from the Isle of Man and 8.05% Gerrard MIP from the Cayman Islands. Dragan Šolak has a 99% interest in the Isle of Man company and a significant interest in the Cayman Islands company.
The majority shareholder with a 78.65% stake in the company is the Summer Invest BC European Capital X LP Fund from the British island of Guernsey. No person owns 10% or more of the BC European Capital X Fund.
Today, United Group owns dozens of companies and branches in Serbia, Slovenia, Croatia, Cyprus, Bulgaria, Luxembourg, Montenegro, Bosnia and Herzegovina, Greece and the Netherlands. Its portfolio includes numerous television stations, film and TV production, internet, fixed and mobile telephony, cable operators, DTH and OTT platforms, the United Cloud software centre, marketing companies and online commerce companies.
According to the Serbian Business Registers Agency, Dragan Šolak has a stake of around 35% in a number of companies operating within the United Group. In 2022, Šolak became one of the investors in Sport Republic, a London-based investment company in the sports and entertainment industry, which bought Southampton FC, a football club from the British Premier League, in January 2022, followed by the purchase of Goztepe in Turkey in August 2022. According to the Serbian Business Registers Agency, Dragan Šolak has a 35% stake in many companies within the United Group, making him a co-owner of dozens of companies in Serbia: SBB, Direct media, D express, United cloud, Grand production, Shoppster, Cas Media, United media production, United group RS, Adria news, Mainstream, Media point, Direct media communications, United media digital, Dan Graf, Mainstream public cloud services, City media, Dansav plaza, Holdco Adria, Netlogic, Techhill plaza, United group network infrastructure, Big print, Fortuna e-sports, Fusion communications, Ali invest, Brainz, Panelcatv, Flamactis, Grand slam group, Hiša plus, TV channel Ultra Beograd (in liquidation), N1 television, Nova S television.
The most successful of these companies in 2022 was SBB, with a turnover of about EUR 252 million and a profit of almost EUR 35 million. The second most profitable company was Direct Media with EUR 1.9 million.
Affiliated Interests Ceo
worked as an executive producer of Pink and a producer of Grand Television. He is married to host Nataša Pavlović, who hosts the show Practical Woman on Prva TV. Until 2014, Pavlović was the director of the company Media Prime Time from Šimanovac, owned by Željko Mitrović, the owner of Pink.
Director of United Media Production
Affiliated Interests Editor-In-Chief
worked as an executive producer of Pink and a producer of Grand Television. He is married to host Nataša Pavlović, who hosts the show Practical Woman on Prva TV. Until 2014, Pavlović was the director of the company Media Prime Time from Šimanovac, owned by Željko Mitrović, the owner of Pink.
Director of United Media Production
Affiliated Interests other important people
the CEO of United Media and member of the Board of Directors. The former CEO of Daniel Sattv from 1997 to 2006, owned by Daniel Rokvic, according to her LinkedIn profile. She then worked as the general manager of Total TV from Austria, also owned by Daniel Rokvić. Since April 2014, she has been the CEO of United Media in Luxembourg.
News Director. A longtime journalist and associate of the weekly Vreme. He was the editor of BIRN Serbia from 2007 to June 2020, when he became the director of Newsmax Adria. This company was supposed to grow into another television station within the United Group, but that project did not come to materialise.
Contact
Financial Information
Revenue (in Mill. $)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Meta Data
Missing data on market share and advertising revenue. Financial data is available only for the company that publishes the media, but not for the media itself. There is no open data about the imprint of the television, nor the publisher.
The ownership structure of the ultimate owner of Nova S, i.e. B.C. Partners, is unknown.
United Media Production, through which Nova S television operates, also broadcasts Sports Club programs, so it is not possible to determine the financial data of individual media operating under this company.
