Vesti
Vesti, previously known as Pink 3, is now a cable channel that doesn't have a national frequency. It was launched in 2014 with the plan to continuously broadcast news from three studios located in Belgrade (Serbia), Sarajevo (Bosnia and Herzegovina), and Podgorica (Montenegro). Nonetheless, the original idea was not executed and Pink 3 opted to air news and other Pink TV content instead.
In 2021, Pink 3 was rebranded as TV Vesti channel and is now one of the ten most-watched television channels in Serbia with informative programs. As per a Nielsen survey performed between 1 January 2022 and 31 December 2022, this channel is at the 10th position with a viewership share of 0.7%.
TV Vesti is an integral part of Pink Media Group, which also operates Serbia's most famous commercial television channel, Pink.
Audience Share
0.7%
Ownership Type
Private
Geographic Coverage
National (cable)
Content Type
Free Content
Media Companies / Groups
Pink Media Group
Ownership Structure
Željko Mitrović is the owner of 100% of shares in Pink Media Group, which broadcasts Vesti TV.
Voting Rights
Missing Data
Individual Owner
General Information
Founding Year
2014
Affiliated Interests Founder
founder of Vesti, started his career in the 1990s in a media environment that was strictly controlled by Slobodan Milošević and Mirjana Marković, the ruling spouses. Mitrović was a member of Mirjana Marković's party, Jugoslovenska levica (JUL), and a federal representative of this party. He has been in JUL since 1996, and at this party, he was the head of the marketing department. He was expelled from the party in 2002.
Using his close ties with the ruling elite, Mitrović launched the Pink radio station in 1993, then obtained the national frequency for broadcasting Pink television in 1994. Just four years later, Pink became the leading commercial television station in the country.
Mitrović always maintains good relations with each new ruling structure.
Since 2012, Pink TV has published several videos and reports broadcast in central news programs targeting members of the opposition and public figures who criticise the regime of Aleksandar Vučić. One of those videos was of Oliver Ivanović, the opposition leader of Serbs from the north of Kosovo, who was killed just a few weeks after the video was broadcast on Pink TV.
Thanks to his close relations with state officials, Mitrović's business has been constantly expanding over the years in various areas and beyond the borders of Serbia. Today, Pink Media Group's businesses include: film production, radio and television broadcasting, satellite television production, music production, as well as airline services. Mitrović also had a stake (80.5%) in a chewing gum company called MGUM Technology.
The media mogul was also at the centre of a scandal in 2013, when his son, driving a BMW at an inappropriate speed, hit and killed a girl named Andrea Bojanić at a pedestrian crossing, and then fled the scene of the accident. Mitrović's son was sentenced to 12 months of house arrest and a one-year ban on driving a motor vehicle. He received a single sentence for both crimes: serious crime against public traffic safety and failure to offer assistance to a person injured in a traffic accident.
Affiliated Interests Ceo
The CEO of Pink TV and Vesti, he started his career in the 1990s in a media environment that was strictly controlled by Slobodan Milošević and Mirjana Marković, the ruling spouses. Mitrović was a member of Mirjana Marković's party, Jugoslovenska levica (JUL), and a federal representative of this party. He has been in JUL since 1996, and at this party, he was the head of the marketing department. He was expelled from the party in 2002.
Using his close ties with the ruling elite, Mitrović launched the Pink radio station in 1993, then obtained the national frequency for broadcasting Pink television in 1994. Just four years later, PINK became the leading commercial television station in the country.
Mitrović always maintains good relations with each new ruling structure.
Since 2012, Pink TV has published several videos and reports broadcast in central news programs targeting members of the opposition and public figures who criticise the regime of Aleksandar Vučić. One of those videos was of Oliver Ivanović, the opposition leader of Serbs from the north of Kosovo, who was killed just a few weeks after the video was broadcast on Pink TV.
Thanks to his close relations with state officials, Mitrović's business has been constantly expanding over the years in various areas and beyond the borders of Serbia. Today, Pink Media Group's businesses include: film production, radio and television broadcasting, satellite television production, music production, as well as airline services. Mitrović also had a stake (80.5%) in a chewing gum company called MGUM Technology.
The media mogul was also at the centre of a scandal in 2013, when his son, driving a BMW at an inappropriate speed, hit and killed a girl named Andrea Bojanić at a pedestrian crossing, and then fled the scene of the accident. Mitrović's son was sentenced to 12 months of house arrest and a one-year ban on driving a motor vehicle. He received a single sentence for both crimes: serious crime against public traffic safety and failure to offer assistance to a person injured in a traffic accident.
Affiliated Interests Editor-In-Chief
The Editor-in-Chief of Vesti, he started his career in the 1990s in a media environment that was strictly controlled by Slobodan Milošević and Mirjana Marković, the ruling spouses. Mitrović was a member of Mirjana Marković's party, Jugoslovenska levica (JUL), and a federal representative of this party. He has been in JUL since 1996, and at this party, he was the head of the marketing department. He was expelled from the party in 2002.
Using his close ties with the ruling elite, Mitrović launched the Pink radio station in 1993, then obtained the national frequency for broadcasting Pink television in 1994. Just four years later, PINK became the leading commercial television station in the country.
Mitrović always maintains good relations with each new ruling structure.
Since 2012, Pink TV has published several videos and reports broadcast in central news programs targeting members of the opposition and public figures who criticise the regime of Aleksandar Vučić. One of those videos was of Oliver Ivanović, the opposition leader of Serbs from the north of Kosovo, who was killed just a few weeks after the video was broadcast on Pink TV.
Thanks to his close relations with state officials, Mitrović's business has been constantly expanding over the years in various areas and beyond the borders of Serbia. Today, Pink Media Group's businesses include: film production, radio and television broadcasting, satellite television production, music production, as well as airline services. Mitrović also had a stake (80.5%) in a chewing gum company called MGUM Technology.
The media mogul was also at the centre of a scandal in 2013, when his son, driving a BMW at an inappropriate speed, hit and killed a girl named Andrea Bojanić at a pedestrian crossing, and then fled the scene of the accident. Mitrović's son was sentenced to 12 months of house arrest and a one-year ban on driving a motor vehicle. He received a single sentence for both crimes: serious crime against public traffic safety and failure to offer assistance to a person injured in a traffic accident.
Affiliated Interests other important people
Programme director of Pink Television and vice president of Pink Media Group, has been the spouse of Željko Mitrović since 1995.
Contact
Financial Information
Revenue (in Mill. $)
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Operating Profit (in Mill. $)
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Advertising (in % of total funding)
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Market Share
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Further Information
Meta Data
Missing data on market share and advertising revenue. Financial data is available only for the company that publishes the media, but not for the media itself.
