Internet Market

The online media is the only media segment with steady rate of growth over the years. Nine out of 10 users between ages 15-64 uses internet on daily basis. In total, more than 4.5 million of Serbian citizens use the Internet every day, including following the news and media portals. Digital advertising revenues also experience growth, from €55 million in 2021 to €59 million in 2022. Development of media business is inseparable from synergies with social media platforms. As much as 87% of population (between 15 and 65) has profiles on global platforms, with Facebook, YouTube and Instagram being the most popular. 



Online Outlets
  • Project by
    Global Media Registry
    Funded by European Union