Radio Market

There are more than 300 registered radio stations in Serbia with over 2 million daily listeners. Relative to other media, radio can count on the least advertising revenues, just €12 million in 2022. As a result, radio seeks to achieve sustainability through a reliance on musical and entertainment programs, with news content reduced to a minimum (typically very short news bulletins). Radio is seeking to develop its new, creative ways of expression through integration with the internet, with an increasing number of podcasts and live program transmission online.

 

 

Radio Outlets
  • Project by
  •  
    Global Media Registry
  •  
    Funded by European Union
  • Funded by
    BMZ