Naxi
Naxi Company is the broadcaster of Naxi Radio and was established in 1991. Owners of the company are Maja Raković and Goran Kovačević. The company launched Naxi Digital, a network of 33 digital radio stations that, since 2012, can be listened to via a computer or mobile phone application. About three years later, a network of radio stations was established that broadcasts the program of Naxi Radio throughout Serbia. The company also publishes the naxi.rs web-site.
Business Form
Private
Legal Form
Limited liability company
Individual Owner
Other Radio Outlets
Naxi Cafe Radio
Naxi 70e Radio
Naxi 80e Radio
Naxi 90e Radio
Naxi Dance Radio
Naxi Funk Radio
Naxi Disco Radio
Naxi Love Radio
Naxi Evergreen Radio
Naxi House Radio
Naxi Jazz Radio
Naxi Chill Radio
Naxi EX YU Rock Radio
Naxi Fitness Radio
Naxi Kids Radio
Naxi Boem Radio
Naxi Clubbing Radio
Naxi Blues-Rock Radio
Naxi R`n`B Radio
Naxi Xmas Radio
Naxi Classic Radio
Naxi Gold Radio
Naxi Rock Radio
Naxi Mix Radio
Naxi Fresh Radio
Naxi Šlager Radio
Naxi Latino Radio
Naxi EX YU Radio
Naxi Adore Radio
Naxi Millennium Radio
Naxi Lounge Radio
Naxi Chillwave Radio
Naxi Hype Radio
Other Online Outlets
naxi.rs
Media Business
Radio Broadcasting
Naxi d.o.o. (51%)
Business
Entrepreneurial agency
Goran Kovačević entrepreneurial agency web portals (100%)
General Information
Founding Year
1991
Affiliated Interests Founder
Founder of Naxi Radio. Rakovic worked in public administration in the 1990s and later founded Radio Naxi. She is a representative of the Association of Radio Stations of Serbia (RAB Serbia). Members of this association are often members of commissions that decide on the allocation of money to the media from local budgets. In 2017, Rakovic was elected as a member of the Ministry of Culture's working body to develop a media strategy. Although the representatives of the biggest journalist associations withdrew from this body shortly after its establishment, Rakovic and other members remained in it and continued to work on the strategy. The developed strategy never came into force because it was stopped after consultations between President Aleksandar Vučić and Prime Minister Ana Brnabić. A new working group was then set up with the mediation of OSCE representatives, this time with representatives of the biggest associations. Maja Rakovic was also a member of this group, and she was a member of the working group for the development of the media strategy of the Republic of Serbia until 2023.
Rakovic told Wannabe magazine that she is proud of the 20 years of the radio station's existence and that she is always trying to introduce new things into the radio programme.
Employees
18
Contact
Tax/ ID Number
Tax ID 101665834
ID 07750609
Financial Information
Revenue (Financial Data/ Optional)
34.000,00 USD / 38,3 Mln RSD (2022)
Operating Profit (in Mill. $)
8.700,00 USD / 953.868,00 RSD (2022)
Advertising (in % of total funding)
Missing data
Further Information
Meta Data
Missing data on market share and advertising revenue. Financial data is available only for the company that publishes the media, but not for the media itself.
