Srbija Danas
Srbija Danas was founded in 2014. It is the publisher of the pro-government portal sd.rs (formerly srbijadanas.com). The portal's content is mainly based on entertainment and clickbaity headlines, but the site also serves to promote the government and attack those who criticise it.
In the privatisation process in 2015, the company Srbija Danas bought Apolo Television from Novi Sad. It remains unclear how the purchase was financed, given that the company’s profit in 2014 was less than 3,000 euros, while the television was sold for 174,950 euros. In September 2018, this television, and therefore Srbija danas d.o.o., became the majority owner of the company Dnevnik Vojvodina Press d.o.o., which is the publisher of the Novi Sad daily newspaper Dnevnik. In January 2023, Novosadska TV became the owner of Stara Pazova Radio and Television Information Company, which meant that Srbija Danas indirectly obtained one more media in its ownership. Data from the BIRN database "Publicly on Public Calls" show that the company Srbija Danas received RSD 9.25 million (approximately 86,500 USD) from various state and local governments in Belgrade and Vojvodina in 21 media calls for co-financing content from 2019 to 2022. The city of Pančevo awarded it the most money - RSD 2.5 million (some 22,800 USD), and the city of Belgrade and the municipality of Sokobanja gave it RSD one million each (some 9,000 USD each). In the same period, Novosadska TV, owned by Srbija Danas, received more than RSD 111 million (approximately 1 million USD), of which RSD 27 million (or some 246,000 USD) were awarded by the City of Novi Sad at national and local self-government media open calls. The company Dnevnik Vojvodina Press d.o.o., whose indirect majority owner is Srbija Danas d.o.o., received more than RSD 35 million (some 319,000 USD) in media calls from 2019 to 2022, of which about RSD 15 million each (or some 136,000 USD each) from the Autonomous Province of Vojvodina and the City of Novi Sad. The information company Radio Television Stara Pazova, of which Srbija Danas doo has been the indirect owner since 2023, received more than RSD 36 million (approximately 328,000 USD) in media tenders from 2019 to 2022.
Business Form
Private
Legal Form
Limited Liability Company
Individual Owner
Other Print Outlets
Dnevnik, daily newspaper, 55%
Other TV Outlets
Novosadska TV
RTV Stara Pazova
Other Online Outlets
dnevnik.rs, 55%
General Information
Founding Year
2014
Affiliated Interests Founder
Was unknown in media circles until she founded the Srbijadanas.com portal in 2014, which later changed its name to sd.rs. Since 2022, she has been the manager of the Multimedia Directorate at the state-owned company Telekom Srbija. In the same year, she transferred 100% of the ownership in the company Srbija danas, which is the publisher of the sd.rs portal, to Goran Lalić, the former editor-in-chief of the sd.rs portal. Lalić has been the director of this company since then. Martinović was one of the owners of Prointer IT solutions and services, a company associated with the ruling Serbian Progressive Party. She is also a representative of the "Drug nije meta" association, which promotes the safety of children and the fight against peer violence.
The daily Blic included her in its annual list of the most powerful women in Serbia in 2022.
Srbija danas is the owner of Novosadska TV (formerly TV Apolo), which it bought in 2015, and through that company also the majority owner of the company Dnevnik Vojvodina Press, which is the publisher of the Novi Sad daily newspaper Dnevnik.
Employees
28
Contact
Bulevar Mihajla Pupina 165e
Novi Beograd, Belgrade
E-mail: redakcija@srbijadanas.com
W: www.sd.rs
T: +381 11 222 48 59
Tax/ ID Number
Tax ID 108438076
ID 20999616
Financial Information
Revenue (Financial Data/ Optional)
1,22 Mln USD / 135,35 Mln RSD (2022)
Operating Profit (in Mill. $)
101, 613.00 USD / 11,233 Mln RSD (2022)
Advertising (in % of total funding)
Missing Data
Management
Executive Board
Was registered as the owner of Srbija danas in the Agency for Business Registers in 2022, replacing the previous owner Aleksandra Martinović, who was appointed director of the Multimedia Directorate at the state-owned company Telekom Srbija in the same year. He works as an associate professor and acting dean of the Faculty of Geoeconomics at John Naisbitt University (formerly Megatrend). He is also the founder of the private Faculty of Social Sciences, to which the public company Jugoimport-SDPR leased the premises under circumstances that have not been fully clarified. He was the editor-in-chief of the portal sd.rs from its establishment in 2014 until 2022, when he was appointed director. Lalić is also the owner of the Obrazovanje FDN company and the PR of the Reach Media agency. He is also a representative of the Association of Belgrade Journalists, which was registered with the Agency for Business Activities in 2016. The activities of this association have not been noticed by the public.
Further Information
Meta Data
Missing data on printed and sold circulation, market share and advertising revenue. Financial data is available only for the company that publishes the media, but not for the media itself. Information about the publisher is listed in the imprint of the printed publication of the newspaper, and information about the publisher’s ownership is publicly available on the Internet portal of the Business Registers Agency. It is questionable whether Goran Lalić became the formal or real owner of Srbija danas when he was registered as the owner of the company in the Agency for Business Registers in 2022. The change in the ownership structure occurred after the previous owner and founder of the company, Aleksandra Martinović, was appointed director of the Multimedia Directorate at the state-owned company Telekom Srbija.
