Print Market

Print market experiences steep decline over the years and this is the only media segment constantly loosing audience – its audience was cut in half between 2016 and 2022. Data from IPSOS shows that in average print daily editions reach some 1 million people, while some 350.000 are reached by weeklies per edition. There are eight national daily newspapers and six weeklies and they account for the greatest share in the readership of the printed media. The most popular are tabloids, which are also the cheapest daily newspapers. One of the defining features of the printed press in Serbia are the pro-government tabloids which are used to attack the political opposition, as well as all other public figures who criticise the government. These tabloids frequently produce fake news and spread propaganda. In the last year, some of the leading tabloids expanded their business to cable television in order to make up for the lost audiences. 



Print Outlets
  • Project by
    Global Media Registry
    Funded by European Union